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Diva night as Rihanna, Mariah Carey, Taylor Swift and Lady Gaga spice up the Vevo launch

Posted on 11. Dec, 2009 by ScratchTag.

Rihanna was in superhero mode as she headed up a crowd of divas at the launch of a new music video website last night.

She wore an open cropped jacket with huge shoulder pads – with apparently nothing underneath – and high-waisted trousers.

But it was the huge gold belt and matching bangle with spiky gold shoes that had the fashion-forward singer looking like a cross between Wonder Woman and Catwoman.

Power shoulders: Rihanna is fashion forward with her huge Balmain-style shoulder pads at the Vevo launch in New York last night, while Taylor Swift plays it safe with lightly embellishment on the short sleeves on her dress

The Russian Roulette singer was at the launch of website Vevo in New York last night with Taylor Swift, Mariah Carey and Lady Gaga.

Country singer Taylor Swift looked her usual elegant self by playing it safe in a simple black dress with embellished shoulder detail, black court heels and low-key accessories.

Mariah Carey, who gave a speech at the event, was also there with husband Nick Cannon, and dressed in figure-hugging black.

Divas: Mariah Carey and Rihanna at the launch of Vevo at the Skylight Studio

Giving it some welly: Lady Gaga provides the entertainment at the launch party

Lady Gaga was her usual quirky self, dressed in a full-length grey Valentino gown with her blonde hair styled in a bow and very dark eye make-up.

She performed at the launch after flying back to New York from the UK after her wacky show at the Royal Variety Performance in Blackpool on Monday night.

Singers Justin Timberlake, John Mayer, Sheryl Crow, Pete Wentz, Ciara, 50 Cent, Mary J Blige and Bono from U2 were also at the star-studded event.

John Mayer and Justin Timberlake, who have both dated Cameron Diaz, get pally

Ciara stands out in a gold dress and red Christian Louboutin boots, while Sheryl Crow wears heels with cropped trousers and a checked shirt

Vevo, launched by Universal Music Group and Sony Music Entertainment,will feature high definition videos, lyrics and merchandise.

As well as stars from those two music giants, artists from EMI Music will also be available.

Vevo also contains programing
from CBS radio stations and Last.fm and, so far, around 30,000 videos are available.

Speaking out: Bono talks about the launch

The aim is to create an MTV for the digital
age after viewers started switching off TV music channels and turning
to the internet.

Music videos are already hugely popular on YouTube, attracting millions
of hits a day.

However, they generate little advertising revenue
because the video is often grainy and surrounded by content created by
amateurs, making them unattractive to advertisers.

But the content will be powered by searches in YouTube and can be watched on the site through a VEVO-branded channel, as well as at VEVO.com, and through a VEVO-branded embedded player

The site, which will be free to watch, will be available in Britain next year.

Rap stars: 50 Cent and Mary J. Blige chat at the party

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LMFAO having us LMFAOing!!

Posted on 11. Dec, 2009 by ScratchTag.

Courtesy of mtv.com

By now you know LMFAO, even if you don’t know LMFAO. Their tracks, like “Shots,” and “I’m In Miami, Trick,” are slabs of totally awesome, completely neanderthal-ish electro hip-hop heard best in sports arenas and nightclubs… and they just happened to nab a Best Electronic Dance Album Grammy nomination for rockin’ the party with their album, Party Rock.

And if that weren’t enough, they’ve found the perfect foil for their jams in Snooky, J-WOWW, The Situation and the rest of the cast of Jersey Shore, which they provide the theme song for.

With the holidays coming up, Redfoo and Skyblu took to the New York City streets to celebrate the season of giving like only they can. Suggestively placed mistletoe in tow (harhar), LMFAO hit Times Square to compete for the most amount of affection. Young, old, mother, daughter, tourist or local; LMFAO do not discriminate.

Watch it all unfold below, and pump up your afternoon with a little bit of “I’m In Miami, Trick,” as well.

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[JUST IN] Rome’s performing in Hollywood @ Pig N’ Whistle

Posted on 09. Dec, 2009 by ScratchTag.

Drop the Needle at Pig N’ Whistle this Friday will be playing host to an array of performances and crazy mixes. With special performances by, Rome, the lead singer of The Rockaz. The turn table techs Dj Rocky Rock & Dj Hector.

There is going to be a full bar with event drink specials.

No dress code.

Pig N’ Whistle is located at 6714 Hollywood Blvd.

For Guest list info: FRIPNW@gmail.com

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Behind the scenes with Digital Fingers

Posted on 09. Dec, 2009 by ScratchTag.

With 6 days left till the release of the Digital Fingers Album. Dj Rocky Rock & the team at HG are waiting anxiously for this album to release.

“This album is dedicated to my Beautiful Daughter Ella who always brings out the best in me. This one is for you. To the most high, thanks for the strength and guidance!” said DJ Rocky Rock.

With the year nearly closing, they’ve strategically set the release date for the 15th. With an undisclosed location of a VIP listening party and as well a public party going down at Pig N’ Whistle on friday, December 18th, 2009.

“Special thanks to Marc @ Gunnar. To Nato 1, Rome, Forman, The Rockaz, Commission Musick, Scratch Tag, the Team at HG, all of my family, closest friends, & of course my fans! Thanks for the support! I’ll see you all on friday!” said Dj Rocky Rock.

The Digital Fingers Album Release Party is going to be at Pig N’ Whistle on Friday, December 18th, 2009. 6714 Hollywood Boulevard. Los Angeles, CA 90028-4605

For more information or current updates Dj Rocky Rock can be found at myspace.com/rockyrock.

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RUN IT! Listen to DjRockyRock’s new track on his EP “DIGI FINGERS”

Posted on 10. Sep, 2009 by ScratchTag.

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