Diva night as Rihanna, Mariah Carey, Taylor Swift and Lady Gaga spice up the Vevo launch
Posted on 11. Dec, 2009 by ScratchTag in ARTISTS, PHOTOS
Rihanna was in superhero mode as she headed up a crowd of divas at the launch of a new music video website last night.
She wore an open cropped jacket with huge shoulder pads – with apparently nothing underneath – and high-waisted trousers.
But it was the huge gold belt and matching bangle with spiky gold shoes that had the fashion-forward singer looking like a cross between Wonder Woman and Catwoman.
Power shoulders: Rihanna is fashion forward with her huge Balmain-style shoulder pads at the Vevo launch in New York last night, while Taylor Swift plays it safe with lightly embellishment on the short sleeves on her dress
The Russian Roulette singer was at the launch of website Vevo in New York last night with Taylor Swift, Mariah Carey and Lady Gaga.
Country singer Taylor Swift looked her usual elegant self by playing it safe in a simple black dress with embellished shoulder detail, black court heels and low-key accessories.
Mariah Carey, who gave a speech at the event, was also there with husband Nick Cannon, and dressed in figure-hugging black.
Divas: Mariah Carey and Rihanna at the launch of Vevo at the Skylight Studio
Giving it some welly: Lady Gaga provides the entertainment at the launch party
Lady Gaga was her usual quirky self, dressed in a full-length grey Valentino gown with her blonde hair styled in a bow and very dark eye make-up.
She performed at the launch after flying back to New York from the UK after her wacky show at the Royal Variety Performance in Blackpool on Monday night.
Singers Justin Timberlake, John Mayer, Sheryl Crow, Pete Wentz, Ciara, 50 Cent, Mary J Blige and Bono from U2 were also at the star-studded event.
John Mayer and Justin Timberlake, who have both dated Cameron Diaz, get pally
Ciara stands out in a gold dress and red Christian Louboutin boots, while Sheryl Crow wears heels with cropped trousers and a checked shirt
Vevo, launched by Universal Music Group and Sony Music Entertainment,will feature high definition videos, lyrics and merchandise.
As well as stars from those two music giants, artists from EMI Music will also be available.
Vevo also contains programing
from CBS radio stations and Last.fm and, so far, around 30,000 videos are available.
Speaking out: Bono talks about the launch
The aim is to create an MTV for the digital
age after viewers started switching off TV music channels and turning
to the internet.
Music videos are already hugely popular on YouTube, attracting millions
of hits a day.
However, they generate little advertising revenue
because the video is often grainy and surrounded by content created by
amateurs, making them unattractive to advertisers.
But the content will be powered by searches in YouTube and can be watched on the site through a VEVO-branded channel, as well as at VEVO.com, and through a VEVO-branded embedded player
The site, which will be free to watch, will be available in Britain next year.
Rap stars: 50 Cent and Mary J. Blige chat at the party
